what our clients say
About Accelerating Sales Growth With
“In just a few months, the Outbound Assist team reached out to hundreds of decision-makers in our target market and helped us build a great sales pipe, including 60 late-stage pursuits and several closed deals.”
Caitriona Ni Ealaithe
MD – Revisii
How Outbound Assist helped Revisii build a sales pipe and accelerate sales growth
Revisii Software is a start-up that produces gamified eLearning applications. We launched the company in early 2015 and planned to bring a gamified eLearning product to market in the first quarter of 2016. Like most technology start-ups, we are a relatively small team of domain experts – software developers, learning experts, etc. None of us have sales and marketing expertise.
As Revisii (our first gamification product) started taking shape, we began to address our need for sales and marketing expertise. At that stage we weren’t sure we would build our own internal team or outsource, so we began to explore our options. Through the second half of 2015 we met with marketing and sales experts, inbound marketing gurus, and the major marketing automation companies.
None of the advice we received seemed very practical, and it was all very expensive. Then we met with the Outbound Assist team. My first impression was that they were very experienced, having built and run sales campaigns for Fortune 500 companies, small companies, and start-ups for over 25 years. After spending several more weeks discussing our product, goals, and addressable market, the Outbound Assist team outlined a sales strategy that made sense and was affordable.
We engaged Outbound Assist, and in just a few months, the Outbound Assist team reached out to hundreds of decision-makers in our target market and helped us build a great sales pipe, including 60 late-stage pursuits and several closed deals.
“Within a few months we were bringing in deals with completely new clients. Our sales increased to more than double our historical CAGR, and our profit margins improved because of the low cost versus benefit of the Outbound Assist service.”
President – Polcyn Construction Engineering
How Outbound Assist helped Polcyn Construction Engineering kick-start sales growth
Polcyn Construction Engineering (PCE) is a family-owned firm that has been in operation for over 30 years. Our CAGR is moderate but steady. We have historically put few resources into marketing and have a small field sales team that primarily pursues business with existing and past customers.
Through its course of business, PCE developed capabilities that were unique across the construction industry in our region, and we believed we could leverage these capabilities to increase PCE’s revenue growth. In early 2013, after interviewing several marketing professionals and marketing firms, we decided to build an internal team and hired one of the marketing experts to oversee PCE’s growth initiative.
Over the following months, we optimized our website, contracted a content agency, populated a CRM, and licensed marketing automation software. We invested a good bit of money into the marketing effort, and we acquired a few clients that we had not worked with before, but after a year of running the marketing program, costs far exceeded the additional sales.
Disappointed with the results of our marketing efforts, we met with the Outbound Assist team in June of 2014. Their approach was more sales than marketing. They would quickly learn our service, articulate its value proposition, identify the ideal customer profile (ICP) for our service, and then launch an aggressive sales campaign that would reach out directly to the decision-makers in our ICP. The Outbound Assist approach seemed very sensible, and the total cost was roughly 20% of what we were spending on our marketing initiative.
We engaged Outbound Assist, and within a few months we were bringing in deals with completely new clients. Our sales increased to more than double our historical CAGR, and our profit margins improved because of the low cost versus benefit of the Outbound Assist service.
After building a booming sales pipe in a year, including several big deals closed, we’re happy to announce that our client, Pacific Avionics, was acquired by Rockwell Collins.
How Outbound Assist helped Pacific Avionics get acquired by Rockwell Collins
Pacific Avionics is a start-up that launched in 2014 and developed an advanced wireless In-flight entertainment system for commercial airlines. The company was comprised of engineers and software developers. There were no sales or marketing personnel or effort, and Pacific Avionics had not yet realized any revenue. In fact, Pacific Avionics didn’t even have a website.
Shortly after launch, Pacific Avionics engaged Outbound Assist to manage all aspects of sales and marketing. Outbound Assist developed the product pricing strategy, identified the major product differentiators and competitive landscape, created marketing collateral, and launched an aggressive outbound sales campaign.
By March 2015, Pacific Avionics had emerged as the technical leader in wireless in-flight entertainment. Outbound Assist had built a booming sales pipe filled with hundreds of opportunities and closed several large deals with major airlines that generated needed revenue. In addition to building Pacific’s robust sales pipe, Outbound Assist introduced the company and product to all the major in-flight entertainment suppliers and cultivated numerous acquisition suitors.
After building a huge sales pipe in a year, including several big deals closed, we’re proud to announce that our client, Pacific Avionics, was acquired by Rockwell Collins.