outbound lead development

With Predictive Lead Scoring

Engage Leads in an Outbound Campaign and Identify Interested Prospects With Predictive Lead Scoring

outbound lead development

Engage Leads in an Outbound Campaign and Identify Interested Prospects With Predictive Lead Scoring


“In  just a few months, the Outbound Assist team reached out to hundreds of decision-makers in our target market and helped us build a great sales pipe, including 60 late-stage pursuits and several closed deals.”

Caitriona Ni Ealaithe
MD – Revisii

Services

Use Our Outbound Assist Team

Help us understand your product’s Ideal Customer Profile, and we’ll: find the right decision-makers from a database of 400M contacts, create a large-scale outbound campaign, score leads based on behavior with predictive analytics, and deliver warm leads to your sales development team.

Build Your Own Outbound Team

We’ll work virtually with your sales development reps to show them our outbound system. We’ll help them write great outbound collateral, teach them the best outbound cadence, and show them how to test different customer profiles fast, so they can find your product’s sweet spot — poste haste.

Use Our Automation Platform

We’ll teach your team how to use our cloud-based outbound automation platform and predictive analytics technology. Then we’ll work with them until they have it down pat. Once they’re on their way, we’ll stand by with live customer support.


“Within a few months we were bringing in deals with completely new clients. Our sales increased to more than double our historical CAGR, and our profit margins improved because of the low cost versus benefit of the Outbound Assist service.”

Gary Polcyn
President – Polcyn Construction Engineering

Clients Use Outbound Assist To:

Generate More Leads

Sales is a numbers game. The more leads you put into the top of your sales funnel, the more closed deals that will come out of the bottom of the funnel. To fill your sales funnel with high quality leads, you need large-scale campaigns that get directly to decision-makers in your target market. Outbound Assist creates outbound campaigns that get to more decision-makers faster and identify interested leads with predictive analytics.

Reduce Customer Acquisition Costs

Many organizations are not cognizant of their customer acquisition costs. To increase revenue, they simply add more salespeople. But paying high-priced sales executives to carry out all aspects of the sales process is an expensive proposition. Outbound Assist enables you to apply more efficient resources to lead development. This increases sales efficiency and decreases the cost of acquiring customers.

Shorten Sales Cycles

Neglecting the constant care and feeding of a qualified lead lengthens your sales cycle. But Who’s keeping your qualified leads engaged and your product top-of-mind while your sales executives are elsewhere closing deals? Outbound Assist’s sales programs deliver relevant content throughout the buying cycle to keep your hot prospects engaged and progressively educated between sales visits. When your sales executive does visit, he/she can focus on closing and not reeducating.

Build a Dependable Revenue Engine

On average, only 2% of leads end up as closed deals, so achieving your revenue objectives is a numbers game that requires a lot of effort to keep your sales pipe filled and revenue dependable. But who’s developing leads when your sales execs are off closing deals? Outbound Assist manages lead development so that your sales execs can stay focused on closing without slowing down your sales pipe.

Augment Inbound Marketing

Inbound marketing is great if a potential customer is searching for a solution, but what if they’re not searching and don’t know who you are? Outbound Assist augments inbound marketing programs with cost-effective, large-scale, targeted outbound campaigns that take your product directly to decision-makers, creating product awareness, generating demand, and increasing sales leads.

Nurture Leads

Only a small percent of marketing efforts catch a lead during a buying cycle. Leads that aren’t in a buying cycle are generally overlooked in favor of short-term revenue. But these warm leads are a rich source of future revenue. Outbound Assist keeps warm leads engaged and educated on your product. When they enter a buying cycle, your product will be top-of-mind.


After building a huge sales pipe in a year, including several big deals closed, we’re happy to announce that our client, Pacific Avionics, was acquired by Rockwell Collins.